Customer Summary:

Alpha & Omega Equipment and Supply Group is a premium lease-supplier of equipment needed for construction projects - highway/road, industrial, commercial and residential construction. Using a state-of-the-art online Web Commerce System in conjunction with an integrated network of partner companies coast-to-coast, Alpha & Omega is able to respond quickly and efficiently to deliver the right equipment to help keep construction projects on schedule, and on budget.

Customer Business Needs Met:

• Needed an online catalog of available equipment, categorized by equipment type, each with pictures, descriptions, and equipment specs.
• Must collect relevant information from the requestor during the quote request process in order to return a lease quote quickly.
• Online quote requests must be automatically routed internally to AO personnel responsible to provide the lease quotes.
• Requests submitted into the system must automatically alert AO personnel on all devices - PC, tablet and/or mobile PDA.
• Online equipment catalog items need search engine optimization, and must be easily shared via email and social media channels. 

Benefits of using this Solution:

• Lease requestors can submit a quote request within 1 minute after choosing an equipment item; fast and simple.
• No requirement to complete a lease application to receive a lease quote.
• Upon verbal agreement between AO and the requestor regarding lease terms, the requestor can complete a lease application online.
• Online lease application submittals automatically alert, and are routed to, the appropriate AO personnel on all devices.
• Lease requestors can easily share equipment info to their peers using the social buttons on the equipment page.
  
• Equipment catalog items will appear in organic internet searches for people searching for lease equipment info.
• AO internal Sales, Marketing, and Business Development teams can share equipment info with new business prospects.